We’ve probably all heard Albert Einstein’s famous line: “Insanity is doing the same thing over and over again and expecting different results.”

Most people start a business based on a good idea, but can quickly get lost trying to figure out the right way to do it and ensure success. The business world is a big jungle and can seem overwhelming and scary. Lots of people have a fear of failing or doing something wrong, so they’ll look to those they’ve decided are experts, follow what they’ve seen work for others, or do what someone tells them they should. This may seem the smart and safe road to take, but it can actually trap business owners and business starters into negating their own awareness of what is required and would work for their own unique venture.

Doing what others have done is just one possible choice in an infinite universe of choices. You have to ask yourself, will doing your business like others do truly create the future you would like? Will it truly allow you to have the success you could be having if you chose to be uniquely you in business?

Doris Schachenofer shares 5 essential tools to help you access and engage your choice-making abilities to create what you truly desire in your business in CEO Blog Nation here.


After completing social work studies in Vienna, Doris Schachenhofer worked with children, homeless people, delinquent teenagers and prisoners transitioning back into the real world. She started working and earn her own money when she was 15.  In 2014 she became an Access Consciousness facilitator and now travels the world, supporting people to be more of themselves. She has a presence and clarity combined with kindness, caring & allowance that gives people the ease and trust to change anything. Now she is working with people in single sessions, groups and companies and delivers live and online classes, including: Joy of Business, Right Voice for You, Being You, Conscious Parents and Conscious Kids. Find out more about Doris here.

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