If you’ve come up with a fantastic business idea, it’s never too late to start. There are so many possibilities out there, I always say don’t wait for anything. This is your life — not a dry run. Don’t give up your point of view for anyone else’s. However, it helps to know the creative processes and the three energies required for success.

Any business starts with a new idea; that’s the generative energy. It’s the “wow” moment of your life. You get enthusiastic and filled with a sense of infinite possibilities. Some people are great at coming up with ideas for business, but without the other two more elements they could remain just ideas.

To actually bring your fantastic ideas to fruition requires creative energy. Creation is where you continually put energy into your business. You’re constantly looking at things like: who do you have to speak to? Where do you have to be? What money is required? What tools are required? You’re constantly creating, constantly making choices. Every choice you make will create something different.

In business, it’s easier to make choices when you function from what you know. If you are faced with different options and find it difficult to choose, ask yourself: what’s the lightest choice I have here? It may seem a bit strange at first but you’ll know instantly which choice has a sense of lightness and expansiveness to it. Many people make business decisions significant. What if it wasn’t about weighing up what’s going to happen? And you don’t have to get it right. Just because you make a certain choice doesn’t mean you have to stick to it. You can always choose something else.

The third element is instituting or maintaining. It’s what you have to do every day to keep customers coming through the door. Institution doesn’t have to be boring, or static. It actually can expand the business if you’re willing to ask questions, rather than habitually doing the same thing. I work on many different projects and every day I ask, “Which project requires me today? What do I have to institute today?” When you ask a question, you’ll always get the information so you know what to do next. It could be making three phone calls a day. It could be reaching out to a different client or customer base. Ask and you shall receive… you get the general idea!

The good news is, you don’t have to do it all yourself. Which part of the business makes you enthusiastic? The generative, creative, or institutive parts? Once you know what’s fun for you, look for someone who can assist you with the other parts and add them to your business.

Now or for the future?

You may find coming up with ideas of potential businesses easy, however, recognise when the time is ripe to pursue them. A tool I received from the founder of Access Consciousness® Gary Douglas is to get a little notebook and write down all my ideas as they come to me. He calls it a Possibility Book. Then with each idea I ask: Is this for now or the future?

Allow yourself to receive the awareness, and you will know whether to pursue it straightaway, or whether you should hold onto it for the future.

A last word…

I’ve never created anything for money. I’ve always created for the fun of creating and the money has showed up from that. If you make a business about the money then it’ll always be about the money. What I’ve found is this, money follows joy; joy does not follow money.


You can read the full article in Balanced by Deborah Hutton. 

Simone Milasas is a dynamic leader who travels the globe demonstrating how to do business from a place of joy. She has been at the forefront of cutting edge business creation and development for over two decades. She sees the joy of possibility and future and knows that there is the prospect of possibility in every choice. Simone has worked in many different industries around the world. She has owned companies, created them, managed them and changed them all with an enthusiasm to invite people to a different possibility. Her target is to empower people to see how business is a source for creation. Simone is the founder of Joy of Business as well as the Worldwide Coordinator for Access Consciousness® which is now in 170+ countries.

Find out more about Simone at simonemilasas.com

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