You’ll often hear me say, if you wake up in the morning and have blood running in your veins, you’re in business. And what you can achieve in business is often beyond what this world would regard as ‘rational.’

Rationality and irrationality are very misunderstood concepts, especially when it comes to business. Contrary to what we tend to believe, being irrational is actually a gift that allows your business to become more successful.

Most people try to achieve in business by emulating successful people or repeating what has worked in the past. That’s being totally rational. The trouble is, when you replicate what’s already been done, you fail to acknowledge whether or not it will actually work for you now, and you limit your ability to recognize other – greater – possibilities.

Being rational also means you build your business purely based on facts and figures. Rationality is based on judgment; always looking for what’s right or wrong. You’re trying to prove why your choices are smart, why they will work or why they should have worked. In doing so, you become locked into the mindset of projections and expectations. You prevent your business from expanding and becoming more successful in all the irrational ways it can.

To be truly rich and successful with your business, you have to be irrational. This means choosing options and following opportunities that don’t actually exist yet.

When you are irrational in business, it doesn’t mean you want to totally ignore all the successful people and businesses around you. Ask successful people you know about the choices they made that enhance their business. If a particular business grabs your attention, research more about the actions and decisions that led to their success. Then, ask yourself how you can take what you’ve learned and allowed it to contribute to your business in irrational ways. What parts work for you and what doesn’t? What else can you do with the information that allows it to work for you?

Irrationality is not disregarding the bits and pieces of other peoples’ choices that appeal to you; it’s willing to know what works for you and your business even when it doesn’t make rational sense. It’s the gift of creating based on what you instinctively know.

Read the full article at OM Times, here.


 

Simone MilasasSimone Milasas is a lady who knows how to be a woman, who sees the joy of possibility and future and knows that there is the prospect of possibility in every choice you choose. Simone is the author of JOY OF BUSINESS and GETTING OUT OF DEBT JOYFULLY and travels the world facilitating seminars with Access Consciousness.

You can find Simone every week on her podcast –The Art & Industry of Business

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