Why Your Small Business’s Name Is Important

How to design a brand identity that draws people in Even if you’re the very best at what you do, without a solid brand strategy your business faces a significant disadvantage. The competition will eat you alive if you can’t find that one thing that separates you from...
The Power Of The Question In Business

The Power Of The Question In Business

Answering Our Need to Know with a Powerful Question Our need for business wisdom continues. For nearly thirty years, my message to business leaders has been simple: If you want ongoing growth and profitability, keep your focus on possibility. There are two major...
The Power Of The Question In Business

Women Don’t ‘Lose Value As They Age’

New research has found that more Australians than ever are approaching retirement age, revealing that 415,000 Aussies are planning to retire in the next 12 months, substantially more than in 2008, when it was 327,000. In line with this – a study by economists at the...

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