Ready to Rise Again
When we fall, we all have our own way of getting back on the horse. For Katarina, the answer was art. When everything seemed completely hopeless she took up her long lost love of abstract painting – a choice that would change both her private and business life forever.
Before she knew it, Katarina had enough creations for a whole exhibition and felt it was time to embark on a new adventure with an art show of her own. It took place in central Stockholm, Sweden, and was an instant success. Not only did people show up at the exhibition, they liked her work and actually bought the paintings! Having found her inner creative force once again, she realized it could also be of great use in the naming business.
The same year as her son was born, her own naming agency Eqvarium also saw the light of day. The tools and points of view she could offer filled a void and soon large companies and corporations lined up to get creative input from “the naming lady.”