As Featured on CMO:
What’s in a name?
If you asked employees of the soon-to-be-merged companies, AOL and Yahoo!, apparently there’s quite a lot. Social media has lit up as staff and bystanders have weighed into the parent company’s decision to name the new entity ‘Oath’ (we can only hope its new CEO is named Ken).
To read more, click here: Is brand success all in your name? We ask the expert