Any business starts with a new idea; that’s the generative energy. It’s the “wow” moment of your life. You get enthusiastic and filled with a sense of infinite possibilities. Some people are great at coming up with ideas for business, but without the other two more elements they could remain just ideas.
To actually bring your fantastic ideas to fruition requires creative energy. Creation is where you continually put energy into your business. You’re constantly looking at things like: who do you have to speak to? Where do you have to be? What money is required? What tools are required? You’re constantly creating, constantly making choices. Every choice you make will create something different.
In business, it’s easier to make choices when you function from what you know. If you are faced with different options and find it difficult to choose, ask yourself: what’s the lightest choice I have here? It may seem a bit strange at first but you’ll know instantly which choice has a sense of lightness and expansiveness to it. Many people make business decisions significant. What if it wasn’t about weighing up what’s going to happen? And you don’t have to get it right. Just because you make a certain choice doesn’t mean you have to stick to it. You can always choose something else.
The good news is, you don’t have to do it all yourself. Which part of the business makes you enthusiastic? The generative, creative, or institutive parts? Once you know what’s fun for you, look for someone who can assist you with the other parts and add them to your business.
Now or for the future?
You may find coming up with ideas of potential businesses easy, however, recognise when the time is ripe to pursue them. A tool I received from the founder of Access Consciousness® Gary Douglas is to get a little notebook and write down all my ideas as they come to me. He calls it a Possibility Book. Then with each idea I ask: Is this for now or the future?
Allow yourself to receive the awareness, and you will know whether to pursue it straightaway, or whether you should hold onto it for the future.